Les marketers n’exploitent pas encore le mobile

written by sandrine 29 juillet 2010
Les marketers n’exploitent pas encore le mobile

Mobile marketingMalgré l’apparente maturité des smart phones et le développement de la convergence mobile-online-geolocalisation, les marketers sont tout sauf prêts.  Même la simple compatibilité de leurs site pour une version mobile est de loin pas une pratique entendue (seul 23% d’entre eux y songent!).

Despite the number of marketers who reported testing mobile, some basic research is not being performed: 63% of marketers told eROI they were not measuring how many of their email subscribers were viewing messages on mobile devices. Mobile-optimized messages were sent by 25% of respondents.

Usage of marketers’ websites via mobile was even more likely to be ignored; just 23% of marketers reported having a mobile-optimized website. The vast majority of those sites were limited versions of the full company website designed to include information relevant to mobile customers. via emarketers

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2 comments

Jerome Pineau 30 juillet 2010 at 7 h 03 min

This is particularly surprising, IMHO, because the massive populations of the emerging economies seem to have bypassed PCs altogether and adopted mobile from day one. So you have to wonder what the rest of these 23% of folks are thinking about! 🙂

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