Brian Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing. His blog, is among the world’s leading business and marketing online resources.
We wanted to interview him about social web: If brands first wanted to be well referenced in search engines, there has been evolutions since the arriving of social web: How should you react to those changes? Are websites still usefull? Would there be risks in engaging social web?
So, here are answers to those questions.
At Lift’11 conference, he also discussed about social currency, or how the activity we have on social networks helps build an important asset: social capital.
We’re looking forwared to your comments!