strategy

Portfolio | Re-positionnement stratégique & développement d’identité

Netguardians est devenue une belle référence dans la région. Cette startup a véritablement pris un tournant décisif ces dernières années…

Misc

Conference | M2C, the conference you should not miss

Amongst all the event I have been going too, only two events never disappointed me: @leweb and the marketing2conference. If…

Portfolio & news

Could we wish you more than usual for 2012?

Gandhi once said: « Be the change that you want to see in the world. » Because challenge brings opportunity, 2012 might…

Portfolio & news

netinfluence unveils its new site & blog design

As you might have noticed we released our new online identity. The netinfluence logo evolved slightly but most importantly our…

Misc

What do influencers and your grandma have in common?

Let me tell you a story. My grandparents have quite a few grandchildren. Because some of them live far away…

Misc

Les marketers n’exploitent pas encore le mobile

Malgré l’apparente maturité des smart phones et le développement de la convergence mobile-online-geolocalisation, les marketers sont tout sauf prêts. Même…

Misc

Social media users and email subscribers don’t cannibalize

Here is an interesting information published ny emarketers : According to ExactTarget’s “Subscribers, Fans and Followers” report, there is little…

Misc

Selling online does not cannibalize distribution sales, proof by Apple

We are working on several e-commerce projects. For each of the projects leaders, the same anxieties return loop: If we…

Misc

Interview – Yves Voglaire explique ce que fait un Designer de Services

Lors du salon Paris 2.0, auquel Sandrine Szabo a participé, elle a fait la rencontre de profils intéressants, notamment celui…

Misc

How will twitter monetize its service

The first twitter was sent almost 3 years, in march 2006. Since that date, twitter has been rocketing, reaching in…

Misc

Facebook : how the decline has started and why they won’t make it to twitter

No matter how hard will facebook try, I feel like they broke their toy. When facebook started, they created a…

Misc

Le marketing d’aujourd’hui est tribal

« L’une des grandes nouveautés dans notre métier est que cet utilisateur tout puissant est le meilleur évangéliste des messages que…

Mobile App

The iPhone conference is over – debriefing

Friday was an amazing day. The conference gathered hundred people from all over europe and we even had a visitor…

Mobile App

How to get your company/ brand in people’s pockets?

The iPhone is a private device. It is in your pocket but allows your brand to offer you services. Any…

Mobile App

The iPhone is ready for companies but are companies ready ?

Mobility is a reality since we have decent data subcriptions for mobiles and devices, like the iPhone who allow transparent…