During my stay in San Francisco, I had the pleasure to meet Loic Le Meur , founder of Seesmic and of the well-known event LeWeb which will take place on December 9, 10th in Paris.
Today, every company is asked to get social, but what does it mean?
- How shall companies proceed?
- What outcome should they expect?
In this interviwe, Loic Le Meur pointed out the fact that the most important thing for companies is to listen what people say about their brands. As we used to hear, on the web, it’s better that people talk about your company – even should it be to criticize – rather than not. Getting social is the next challenge for companies and Loic gives a few hints about it in this interview: